Edison’s strategy is to create highly componentized course modules, which allows the firm great flexibility to re-package lessons for various clients depending on the desired syllabus, learning goals, length of school year, etc. It’s an ingenious workaround for a difficult problem: educational needs and standards vary dramatically from state to state in the US. The issue extends well beyond the education world: I used to work with vendors of software for insurance companies, and insurers faced a similar problem with state regulatory frameworks. Clever vendors were able to design flexible systems that could bend to meet different legal demands, and Edison has done something similar—except that I think it’s quite a bit tougher to deal with shifting demands in a process as sensitive as designing a curriculum.
This got me thinking about the role of policy in the world of educational technology. With the Internet, information and education have the power to spread across borders with incredible rapidity and ease, and the dissemination of personal computers (in wealthy parts of the world, at least) allows for a unprecedented ability to scale up an existing product. On the other hand, legal frameworks and, of course, educational goals and standards are still very localized, which diminishes the potential to achieve economies of scale.
In the short term, this situation presents a challenge to creators of educational technologies, although certainly clever solutions like Edison’s can help tremendously. In the long-term, however, I wonder whether learning technologies could contribute to a slow convergence of statewide educational standards. The inefficiency of the United States’ patchwork testing system has frequently been noted. Technological solutions probably will not be widely adopted by public school systems unless they are shown to be cost-effective, but of course, much greater economies of scale can be achieved if such systems can be used in more states.
One might argue that a similar principle could be applied to textbooks, and to some extent it does. However, I think there is less incentive for school systems to clamor for similar standards to lower the cost of textbooks, because I think the differences will be less dramatic: even if textbook prices drop a little, books are still physical objects that need to be re-purchased every year due to wear-and-tear or the need to update the edition. With technology, on the other hand, the difference between two or twenty states using a system could make a great difference to the affordability of the system.
